Questions &
Student Voices

Live on Zoom — Tuesdays and Thursdays, 8:00–9:30 AM Pacific Time, over 8 weeks for a total of 16 sessions. Each session is 90 minutes. The course is instructor-led in a small group setting of up to 10 students. Sessions are never recorded — attendance is part of the experience.

Adaptive Edge is designed for working professionals at any level who want to build real AI fluency — not just try a few tools. It's particularly well suited for:

• Marketing and communications professionals
• Consultants integrating AI into client work
• Professionals navigating digital transformation
• Organizations shifting from product-led to market-led strategy
• Anyone who learns better in a guided, instructor-led setting

No prior AI experience required. All levels are welcome.

After enrolling, every student completes a Pre-Course Assessment — a ~20 minute survey covering your experience across 10 AI and marketing technology categories, your industry background, and your learning goals. Michael reviews all responses and uses them to hand-select the 14 modules that best fit your cohort. No two cohorts follow the same path.

Each module includes a Field Report — a practical assignment that helps you apply what you're learning between sessions. Field Reports keep the live class time focused on discussion, demos, and going deeper — not catching up on basics. They're structured but not graded in the traditional sense.

Registration and payment happen in one step through Stripe. Select your enrollment type — Cohort ($1,500/person) or Private 1:1 ($2,500) — and complete checkout. After payment is confirmed, you'll receive the Pre-Course Assessment link and your Notion portal access before the first session.

Cohort (up to 10): Live group sessions with peers from different industries and backgrounds. The group dynamic adds something 1:1 simply can't — peer questions, different perspectives, and collaborative learning.

Private 1:1: Fully personalized sessions tailored to your specific goals, industry, and pace. Flexible scheduling around your calendar.

At the end of the course you will have:

• A Certificate of Completion from Adaptive Edge
• A complete AI marketing campaign presentation for a real brand
• A personal AI toolkit you built and used throughout the course
• A stronger foundation for continuous learning as the technology evolves

No. The pre-course assessment helps Michael understand exactly where each student is starting from, and the curriculum is shaped around the cohort's collective experience. Whether you're just getting started with AI tools or already using them regularly, the course meets you where you are.

Future cohorts will be scheduled throughout the year. Send a note with your preferred schedule and you'll be notified when a cohort fits your availability. Private 1:1 enrollment also offers flexible scheduling.

Yes — custom flat-rate pricing and tailored corporate engagements are available for teams and organizations. Contact Michael to discuss your team's needs and a customized program.