Adaptive Edge · Sample Curriculum

What You'll Learn

Adaptive Edge is built around professionally designed modules in categories. For each cohort, 14 modules are hand-selected based on the group's pre-course assessment — so the curriculum adapts to who's in the room. The final sessions are reserved for presentations.

16 Sessions Total 14 Content Modules Sessions 15–16 · Final Presentations Tailored Per Cohort
The Learning Framework
CREATE · CONNECT · DESIGN · DELIVER

Every module maps to one of four interconnected pillars — shifting the course from a collection of tools into a scalable, repeatable marketing operating model.

CREATE
AI-assisted content, storytelling, and multimedia production — from written content to video, audio, and visual design.
CONNECT
CRM systems, workflows, APIs, and customer engagement — how technologies integrate across ecosystems.
DESIGN
Systems thinking, automation architecture, and AI Agents — understanding how to architect workflows, not just use tools.
DELIVER
Publishing, distribution, presentations, and reporting — agency-quality campaign delivery and enterprise-grade communication.
Sample Curriculum

Modules Tailored Per Cohort

Modules are hand-selected and may be modified based on the cohort's pre-course assessment.

Sample Modules

Orientation Getting Started
AS · Orientation
AI Strategy & the Marketing Tech Stack
How AI fits into the broader marketing technology landscape. Strategic framing for the course ahead.
SF · Orientation
Standard Marketing Formats & Frameworks
The core marketing formats used throughout the course — from marketing plans to competitive intelligence.
Conversational AI Research, Writing & Prompting
CA · Conversational AI
Conversational AI: Research & Writing
Using conversational AI for research, writing, synthesis, and ideation in a marketing context.
PE · Conversational AI
Prompt Engineering: The Art of the Ask
How to communicate effectively with AI systems. Structure, context, iteration, and precision.
RI · Conversational AI
AI Research & Competitive Intelligence
Using AI to conduct market research, competitor analysis, and industry intelligence at scale.
Human Foundations Thinking, Bias & Critical Judgment
TT · Human Foundations
Time to Think — Being Human with AI
Slowing down in a fast-moving world. Human-centered thinking, reflection, and decision-making alongside AI.
BC · Human Foundations
Bias, Critical Thinking & Challenging the Machine
Understanding AI bias, evaluating outputs critically, and developing judgment about when to trust — and when to push back.
Creative & Visual Design, Video & Audio
VD · Creative & Visual
Visual Design & Content Creation with AI
AI-powered design tools, image generation, brand consistency, and visual storytelling for marketing.
AV · Creative & Visual
AI Video: Creation & Production
Using AI to create, edit, and produce video content for marketing campaigns and social media.
AA · Creative & Visual
AI Audio: Podcasts, Voice & Music
AI-generated audio, podcast production, voice cloning, and music for brand and content marketing.
Systems & Data CRM, Automation & Analytics
CR · Systems & Data
CRM, Automation & AI Workflows
How CRM systems work, marketing automation, lead flows, and AI-assisted customer engagement.
DA · Systems & Data
Data Analytics & Financial Literacy
Using AI for data visualization, financial analysis, and performance reporting in a marketing context.
Strategy & Leadership GTM, Ethics, Agents & Presentation
MG · Strategy & Leadership
Product Marketing & GTM Frameworks
Go-to-market strategy, product positioning, messaging frameworks, and AI-assisted launch planning.
AG · Strategy & Leadership
Agentic AI & Custom GPTs
Building and using AI agents, custom GPTs, and autonomous systems for marketing operations.
ET · Strategy & Leadership
Ethics, Transparency & AI Governance
Responsible AI use, transparency, compliance, and building ethical AI practices in marketing organizations.
AP · Strategy & Leadership
The AI-Augmented Presentation
Interactive, enterprise-grade presentations using AI-native tools — live polling, embedded media, and dynamic storytelling.
Final · Sessions 15 & 16

AI Marketing Campaign Presentations

The capstone experience where everything comes together. Students present a complete AI-powered marketing campaign for a real global brand — incorporating strategy, creative, data, and delivery in an enterprise-grade interactive presentation.

Session 15 · Group A
Final Presentations — Group A
Live presentations using MindFrames — interactive, AI-generated multimedia, data visualization, and audience engagement. All students attend.
Session 16 · Group B
Final Presentations — Group B
Group B presents their campaigns. Final course assessment and cohort reflection. Certificate of Completion awarded within 48 hours.
How It Works
Your curriculum is shaped before the first session

Before the course begins every student completes a deep-dive pre-course assessment covering 10 technology categories. Michael reviews the cohort's collective results and selects the 14 modules that best fit the group's experience, goals, and industry background. No two cohorts follow the same path.

  • 1
    Register & enroll — secure your place in the next cohort via Stripe checkout
  • 2
    Complete the Pre-Course Assessment — 10 categories, ~20 minutes, due within one week of registering
  • 3
    Michael reviews your cohort — selects 14 modules tailored to your group's collective experience and goals
  • 4
    You receive Notion portal access — Zoom link, class schedule, and module library ready before Session 1
Ready to build your Adaptive Edge?
Cohorts are intentionally small — up to 10 students · Tue & Thu · 8:00 AM PT · $1,500 per person
Register Now →