About the Instructor

Michael
Richter

Educator · Consultant · Emerging Tech Specialist

Michael Richter is an adjunct professor and graduate of Thunderbird School of Global Management. A global technology marketer with experience spanning media, enterprise software, and emerging technologies, he spent a decade in the Asia-Pacific region driving growth in cable and satellite television before transitioning into enterprise software leadership.

He has held senior marketing roles at Oracle, Yahoo!, Turner Broadcasting, News Corporation, MGM, and early-stage startups building go-to-market strategies from the ground up. His expertise spans product marketing, storytelling, customer engagement, and digital transformation.

His teaching combines real-world business experience, emerging technologies, AI, multimedia storytelling, and hands-on learning.

Thunderbird · Oracle · Salesforce (implementations) · Yahoo! Inc.
Turner Broadcasting · MGM · News Corporation (STAR TV)
Michael Richter
Philosophy

From tool exposure
to an operating framework

Based on teaching graduate students at Thunderbird and his career experiences, Michael developed a four-pillar framework that shifts AI education from a collection of tools into a scalable, repeatable marketing operating model.

CREATE
AI-assisted content creation, storytelling, and multimedia production — from written content to video, audio, and visual design.
CONNECT
CRM systems, workflows, APIs, lead flows, and customer engagement — how technologies integrate across ecosystems.
DESIGN
Systems thinking, automation architecture, and AI Agents — understanding how to architect workflows, not just use tools.
DELIVER
Publishing, distribution, presentations, and reporting — agency-quality campaign delivery and enterprise-grade communication.
"I wanted students to understand how technologies integrate into broader ecosystems and workflows rather than viewing them as isolated point solutions. This framework shifts the course from a collection of tools into a scalable, repeatable marketing operating model." — Michael Richter, The Adaptive Classroom (2026)
Background

Global Experience

The depth and breadth of real-world experience Michael brings to every session is what makes Adaptive Edge genuinely different from any online course.

Higher Education
Thunderbird · ASU
Adjunct Professor teaching Harnessing Emerging Technologies for Marketing at the graduate level. Three semesters of course development, student research, and curriculum evolution.
Enterprise Technology
Oracle · Salesforce (implementations)
Emerging technology specialist and solutions engineer. Enterprise-scale AI and marketing technology practice across global markets. Change agent for new customer experience offerings.
Digital Media
Yahoo! Inc.
Cross-cultural and brand challenges of operating across different countries and audiences. Firsthand experience with digital transformation at global scale.
Media & Entertainment
Turner · MGM · News Corp
Senior marketing roles spanning cable television, film, and global media. A decade in the Asia-Pacific region driving growth in cable and satellite television.
Consulting
Michael Richter Consulting LLC
Product marketing strategy, GTM frameworks, curriculum design, and AI course development. Helping professionals and organizations navigate what's next.
Published Work · 2026
The Adaptive Classroom: Teaching AI and Emerging Technologies for Marketing
A research-backed article documenting three semesters of graduate-level teaching at Thunderbird School of Global Management — covering the evolution of the CREATE · CONNECT · DESIGN · DELIVER framework, before-and-after student assessment data, and the emergence of a participant-led instructional model.
Michael Richter · Adjunct Professor, Thunderbird School of Global Management · May 2026
Read the Article → Explore Adaptive Edge →
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